To their feature must be enable. A user must agree to marketing cookies. The website must have at least visitors per day Device ID. If no user ID and no Google Signals are available, GA will use the device ID. For websites, this is the client ID in the cookie. For apps, the app instance ID is use to identify users. Small note this default setting can be overridden under the property settings, via the Reporting Identity button. Identity for reporting screen you can set how you want to identify users for your website within your Google Analytics property. Article about Google Analytics from.

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The following conditions are use here. I still advise to disable Google Signals. The new advice is to enable this feature correctly. Important the use of Google Signals requires permission from your visitors photo editor under the GDPR. Therefore, only use Google Signals in combination with the allow_google signals function. Server-side tagging becomes the default Google pulle a new technology.  Out of beta in September this year, calle server-side tagging. This promising feature will help marketers offload GTM containers on the site. Some of the tags can be move to the server. In addition, server-side tagging helps to become less dependent on third-party cookies.

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The current situation is as follows various tags are place via Google. Tag Manager that measure data and send it to different providers. An example you want to track the sending of a contact form in Universal Analytics. Google Analytics , Facebook Ads and LinkeIn ads. Without server-side tagging, this data has to be sent times Phone Number SG from the browser. Illustration of an example situation without server-side tagging With server-side tagging it is possible to track information once and forward it to an intermeiate station the server-side container. In the server-side container, the data is translate and forwarde to the various providers.

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