This article will help you The golden rule of SEO understand how to achieve success in promoting online stores. Always.
Since 2014, at Taktika we have been engaged in complex promotion of online stores with payment for sales . During 2015, at Taktika we reviewed our approach to SEO promotion of online stores, and I came to the conclusion that it works. It always works without failures: traffic grows, sales grow.
SEO Market Technologies
In my experience, most SEO specialists and companies love to improve SEO technology. I have always done it myself. We developed “smart services”, analyzed methods of influencing ranking factors, studied various studies and patents of search engines. We were doing really interesting things that we were not ashamed to talk about and that were extremely necessary (the whole market did so).
About changes in algorithms
Have search engine algorithms changed in recent years? Of course. Everyone will say so. And I say so. But the concept of search engines has not changed. Note that search engines now consider the same things as “bad things” as before, and the “good” signs of a good site are the same.
The criteria for good online stores have always been the same:
But the SEO market has always tried its best to add the prefix “pseudo” everywhere. As a result, clients received a “pseudo result” or, at best, a normal result.
“Algorithms have become tougher.” For whom? For those who worked with the prefix “pseudo.” However, I know literally two and a half good SEO companies for whom the algorithms were “normal” and still are . For whom the word “good” does not have double standards.
The truth is that all changes in Yandex algorithms have a negative effect on bad sites and a positive effect on good ones. Yandex, thank you for everything Ebay Data you do for the market.
About promotion services and their consequences
As in nature, SEO is not without parasites. What do cheating services sell? They sell hope to those whose brains they managed to fool. Fool with the fact that their service promotes and is unique.
“SEO is a black box” – this is what they used to say. And the representatives of the cheating services are trying their best to put an additional layer of tint on this box. They make super-powerful and “unique” services. They launch training videos.
What SEO? What are you talking about?
I can’t say that all this is bad. Among the research, reports and developments there is something really interesting and useful. But this information can only be used by those who know how to work with complex things. And those who have at least elementary SEO processes and techniques perfected.
A typical example: an online store buys hundreds of links from aggregators and inflates Bulgaria Phone Number List the PF in every possible way, although it has many basic technical and usability errors, and the semantic core has not expanded in any way over the year. There are hundreds of them.
After that, Yandex receives letters of complaint about how they were cheated, they are losing customers and because of this they have to close offline points in shopping centers. And, indeed, they have to. Alas.
