The number of clicks made in email marketing campaigns has. Increased by 11.3% during the first Emails Achieve four months of 2003. Compared to the last four months of the previous year. According to a report from DoubleClick. A provider of digital technology for marketing and advertising. The open email rate has also increased by 7.7%. By sector, products and services for companies. Continue to enjoy the highest averages: 47.6% of emails opened and 14% of clicks, when during the previous quarter. They obtained 41.2% and 7.9% respectively . Emails from the media (such as newsletters) achieve the highest number of clicks per message: 1.77.
On the other hand
The catalog sales sector worsens its executive data conversion figures. Compared to the last four months of 2002, which, although it is true. Coincides with Christmas shopping. Orders sent by email were 0.26% until May 2003, two tenths less than in the previous period. The amount of purchases made was 110 dollars, one dollar less than at the end of 2002. Finally, the income per email sent amounted to 0.28 dollars, when in the previous quarter they reached 0.32. Another fact that the study shows is that 57% of companies decreased the volume of email campaigns. According to DoubleClick, this decrease may be due to the fact that spring is usually a slow time or to greater care in the frequency and segmentation of campaigns.
Judgment against the fight anti-spam
The Court of Justice of California (United States) has ruled Phone Number SG that. The mass emails sent by a former Intel employee to current Emails Achieve workers. Denouncing the technology company’s human resources policy – have not involved damage to property or a reduction in productivity. Therefore, Intel cannot stop sending these emails. The company had alleged that the former employee was sending spam and was therefore committing the crime of trespassing. However, the ruling estimates that the shipments have not damaged the servers or the terminals and have not produced a reduction in the productivity of workers for reading these messages. The court clarifies that if economic damage less volatile than that of productivity had occurred, there would have been a case of trespass.