It’s like a fair value exchange. For example. If you are a clothing company. People can visit a blog to learn important tips for wding attire. The download may look like a guide to dressing for your body type. 9. Leverage advocates to amplify your brand with customers becoming increasingly distrustful of ads (64% of customers take action to avoid ads on free and ad-support video services). Advocates or ambassadors are a great way to cut through the noise and connect you an effective way for your brand to get notic. Three types of advocates can help amplify your brand: influencers – well-known celebrity influencers are out of reach for many brands.
They have experience with the product
But micro-influencers or smes can be effective because engagement rates are higher and more authentic. Loyal customers – leverage customers to spread the word about the brand through reviews or recommendations because. While employees can also be great advocates. Testimonials – testimonials are effective because they are recommend by trustworthy people. Reward customers who refer friends. Dmi insider tip: who are the top ten people who consistently engage with your content? They are your advocates. Your influencers are thought leaders in their field. And use social mia listening tools to identify who these influencers are.
Use this content marketing dashboard
Set kpis and measure success in content marketing. It’s crucial to set key performance indicators (kpis) to measure success. It’s the only way you’ll know if your content marketing strategy is working and gain insight into what content is driving sales. Examples of content kpis include: website traffic new vs. Returning visitors dwell time engagement downloads or signups (data capture) bounce rate conversions backlink sharing track your kpis with our tracker templates to implement a comprehensive strategy. You ne continuous measurement your success. tool to track your kpis bas on four categories: awareness. Consideration. Conversion. And advocacy.
