Question 22 of 23 –VIDEO PRODUCTION VIDEO SHOOTING table of contents Introduction. The power of partnership Back to Basics. Leverage your community optimization Kelly Taylor 12 months ago 9 min read Economically. Create more is in another recession and times are tough. As challenges and pressures on the global economy dominate headlines, politics and society, it’s a topic that occupies all of our minds. With inflation reaching record highs and a cost-of-living crisis. knocking on our doors, brands, businesses and consumers are looking to cut costs and recoup cash everywhere and in any situation. Everywhere, businesses and individuals are being hit by rising costs and tightening purse strings.
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On a business level, companies are cutting headcount, reducing budgets, and looking to streamline resources. As marketers, we know that during times of financial crisis, marketing, communications, and branding budgets are Professional Person and industry Email List the first to be hit. The recent IPA Bellwether report1 shows. That marketers are increasingly pessimistic about future budget dynamics and are already calling for cuts across the board . Create more were able to “squeeze out” another quarter of. Marketing budget growth last quarter. The momentum is already. pretty clear,” according to Joe Hayes, senior economist at S&P Global Market Intelligence and author of the Bellwether report.
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Are seeing budget cuts as Afghanistan Phone Number List companies go into retrenchment mode due to soaring costs and slowing demand, ” Hayes . Inflation is thought to be the main determinant of this, with. GDP expected to fall from 0.5% to 0.2%, and – most relevant to. The marketing industry – ad spend growth forecast to collapse from 0.8% to just 0.3%. However, the demand for content is only increasing. Consumer demand is growing at an exponential rate. In 2022, the average person will spend 100 minutes watching videos every day. And 9 out of 10 consumers have publicly stated that they want to see more video content from brands and enterprises in 2023.