There are at least two key elements of an effective content distribution strategy : having clear objectives and knowing your buyer personas. Only by understanding their interests, habits and preferences, we can plan a targeted distribution strategy and achieve the best results. Content Distribution is a crucial element in the field of digital marketing. When our company wants to say something, creating interesting content is only the first step: having the best content in the world and not being able to get it to your audience is perhaps worse than having no content at all. Definition of content distribution What does it mean to distribute content.
Content distribution and buyer personas
Content distribution involves the dissemination of information, articles, images, videos and other types of content through various online channels and platforms, with the aim of reaching a broader but at the same time selected audience targeted by Belize Phone Number List our brand. Why content distribution is important Content Distribution is essential to increase visibility, attract public attention and generate traffic to your digital channels. It is essential for building a brand and establishing a relationship of trust with the public. Let’s start from a simple observation; each of us is looking for the perfect content for our users and would like our creation efforts to be less frustrating and more rewarded.
The different types of media
What characteristics must our content have to be perfect? Let’s take the definition of Content Marketing on Wikipedia as a reference. The Italian version doesn’t satisfy me: talking about creating “relevant” content is not the whole truth, but Jamaica Phone Number List only part of it. In fact we are not just talking about relevance, but also and above all about “relevance”: the English version of the same page mentions: “The central idea to content marketing is that a brand must give something valuable to get something valuable in return. Instead of the commercial, be the show. Instead of the banner ad, be the feature story.” C’est à say, marketing and communication have changed a lot since the television campaigns of the 80s.
